Apple Launches HomeView and the New Fourth-Generation Apple TV 4K Today

Apple's first dedicated smart home display, HomeView, went on sale Friday alongside a redesigned fourth-generation Apple TV 4K, giving the company its most direct answer yet to Amazon's Echo Show and Google's Nest Hub lineups. Both devices are priced at $299 in the US and are available today through Apple Store locations, apple.com, and the Apple Store app.

The launch matters because it closes a long-standing gap in Apple's home lineup. While Amazon and Google have sold countertop smart displays for nearly a decade, Apple has relied on the iPad or third-party HomeKit panels to fill that role. HomeView is Apple's attempt to turn its smart home software into a standalone product, built around Siri AI — the more conversational version of Siri that Apple has been rolling out in beta across its device lineup since October.

HomeView comes in tabletop and wall-mounted versions, both built around a 7-inch Liquid Retina display and an A18 chip. The device can recognize up to six people by face and surface each person's own Messages, FaceTime calls, Calendar entries, Reminders, and Find My data — processing that recognition locally in the chip's Secure Enclave, according to Apple. Wall mounting requires a separate Schneider Home power mount, starting at $59.95, with a PoE-wired option not shipping until early 2027. The device is sold in the US, UK, Canada, Australia, New Zealand, India, and Singapore, but not in the European Union, where Apple says Siri AI is not yet available in iOS.

The companion Apple TV 4K (4th generation) gets an A19 chip that Apple says delivers up to 50% faster CPU performance and twice the GPU throughput of the previous model, along with three far-field microphones for hands-free “Hey Siri” and support for four-speaker surround sound using HomePod mini 2 or second-generation HomePod units.

Both products ship with real limitations that temper the ambition. HomeView has no App Store, and Netflix, YouTube, and Disney+ have no native apps at launch, meaning video outside Apple's own ecosystem has to be mirrored or cast from another device. Siri AI itself is still labeled beta software, and Apple has said some of its server-side features carry daily usage limits, with broader access becoming a paid tier later on. One industry comparison point: at $299, HomeView costs roughly $100 more than Amazon's Echo Show 8 and about three times the price of Google's base Nest Hub, a gap Apple is betting its on-device privacy pitch and ecosystem integration can justify.

For now, HomeView and the new Apple TV 4K read less as a challenge to Amazon and Google's installed base and more as Apple completing its own home ecosystem — one where the Apple TV handles the living room and HomeView handles everywhere else, both run through the same Siri AI layer the company is still finishing.

Source: Apple Newsroom.